Risk Free Diamond Purchase:

We encourage you to compare and evaluate your diamond purchase from us for a full 30 days. If you are not convinced that you have made the best choice possible, simply return it to us for a prompt full refund.
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Cut: The secret of a Brighter Diamond

Your Best Value Collection Diamond is guaranteed to be an Excellent Cut grade. The beauty of a diamond comes from its brilliance and fire, the amount of light that is returned to the viewer's eye. It is the skill of the cutter that unleashes light and brilliance from the rough stone into a finished diamond. In a side by side comparison, a less expensive diamond of Excellent Cut grade will far outshine a diamond of higher Color and Clarity with a Poor, Good or Fair Cut grade.

While Color and Clarity are the major factors in determining the cost of a diamond, it is the Cut that breathes life, brilliance and sparkling fire into a diamond. Only 5% of all diamonds sold are Excellent or Ideal Cut, such as ours. Most diamonds sold at retail are Poor, Fair or Good Cut grades, and they appear milky and lifeless compared to a diamond of Excellent or Ideal Cut. You can calculate the return of light by studying the proportions of a diamond's Cut. Most gemologists agree on the 60-60 rule, that both the depth and table dimensions should be at or near 60%. In addition, the pavilion depth should be at or near 43.1% for the greatest return of light.
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Why do we choose “Near Colorless” diamonds for our Best Value Collection?

Diamonds are evaluated for color loose in the inverted position within a laboratory controlled lighting booth. After a diamond is set face up in a mounting, it is nearly impossible for even an expert gemologist to judge the difference between adjacent color grades such as between E-F color and G-H color in either daylight or indoor lighting conditions.

While the difference in perceived color is very slight, the difference in cost can be over 50% between a colorless diamond and a near colorless diamond of one carat or more. In short, near colorless diamonds represent a good value for a very slight difference. In addition, the greater return of light from an excellent cut diamond will far outweigh the minute difference in body color.

What is an "Eye Clean" diamond?

A diamond is considered "Eye Clean" if it has no flaws visible to the naked eye. Gemologists grade diamonds for clarity using a 10-power magnifying loupe. This is an important distinction if you are looking for the best value when buying a diamond.

While the difference in Clarity between an SI3 diamond and an IF diamond cannot be discerned with the naked eye, the difference in cost can be well over 400% in a diamond of 1 carat or more. As mentioned above, the GIA Clarity scale rates and prices diamonds based on their rarity, not their perceived brilliance and beauty.

If you want the privilege of owning a rare masterpiece of nature, then we welcome you to consider diamonds above the SI Clarity range. However, unless the viewer has a magnifying loupe, or a microscope available, they will not be able to see the difference.