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Since its foundation in 1930, CITIZEN has promoted a multi-cultural mindset that fosters excellence and creativity. One pivotal technological breakthrough was the development of a light-driven watch. CITIZEN pioneered this engineering innovation well ahead of other watch manufacturers as early as 1976, which led to the launch of the highly acclaimed Eco-Drive in 1995. Utilizing electrical power converted from virtually any light source, this extraordinary innovation changed forever the way watches could be powered. Eco-Drive eliminated the need to ever replace batteries, which made it especially beneficial to areas where such specialist batteries were not obtainable. This leveled the field for citizens of virtually every country to be able to experience unrestricted joy of wearing and using a CITIZEN watch. The product development policy, “The Fusion of Technology and Beauty,” remains a constant motivation for us to merge cutting-edge technology with perfection of design beauty, which as a consequence inspires people to strive to be their best at any time.
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    Citizen

    Citizen Drive EM0688-78L

    With a rose-gold-tone stainless-steel band and royal blue face, this slim version of the classic Ladies’ Drive watch from Citizen will stand ou...

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    $250.00
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    Citizen

    Citizen Drive EM0682-74A

    This Ladies’ Drive watch from Citizen is a “mini” version of the timeless classic. The graceful style features a gold-tone stainless-steel brac...

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    $225.00
    $146.25
    Citizen

    Citizen Drive EM0680-70E

    For a slimmer version of the classic Ladies’ Drive watch from Citizen, this timepiece still packs all the features you would expect into a smal...

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    $295.00
    $191.75
    Citizen

    Citizen Drive AR FE7073-71A

    Share your fashionable point of view starting with this hip Drive from Citizen AR timepiece. A stainless steel case with rose gold-tone stai...

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    $295.00
    $191.75
    Citizen

    Citizen Drive AR FE7073-54A

    Share your fashionable point of view starting with this hip Drive from Citizen AR timepiece. A stainless steel case with rose gold-tone stai...

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    $295.00
    $191.75
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    $275.00
    $178.75
    Citizen

    Citizen Drive AR FE7070-52A

    Share your fashionable point of view starting with this hip Drive from CITIZEN AR timepiece. A stainless steel case with stainless steel and...

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    $275.00
    $178.75
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    $250.00
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    Citizen

    Citizen Drive LTR FE6086-74A

    Make room in your watch collection for the new Drive from Citizen timepieces. The LTR timepiece, a fresh staple to your every day watch wear...

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    $225.00
    $146.25
    Citizen

    Citizen Drive LTR FE6080-71X

    Make room in your watch collection for the new Drive from Citizen timepieces. The LTR timepiece, a fresh staple to your every day watch wear...

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    $225.00
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    Citizen

    Citizen Eco-Drive Axiom GA1058-16E

    Axiom's refined yet sleek design offers a day-to-night fashion options for the avid trendsetter. A watch with Citizen's Eco-Drive technology, not ...

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    Citizen

    Citizen Eco-Drive Axiom GA1052-04E

    Axiom's refined yet sleek design offers a day-to-night fashion options for the avid trendsetter. A watch with Citizen's Eco-Drive technology, not ...

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    $250.00
    $162.50
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