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Since its foundation in 1930, CITIZEN has promoted a multi-cultural mindset that fosters excellence and creativity. One pivotal technological breakthrough was the development of a light-driven watch. CITIZEN pioneered this engineering innovation well ahead of other watch manufacturers as early as 1976, which led to the launch of the highly acclaimed Eco-Drive in 1995. Utilizing electrical power converted from virtually any light source, this extraordinary innovation changed forever the way watches could be powered. Eco-Drive eliminated the need to ever replace batteries, which made it especially beneficial to areas where such specialist batteries were not obtainable. This leveled the field for citizens of virtually every country to be able to experience unrestricted joy of wearing and using a CITIZEN watch. The product development policy, “The Fusion of Technology and Beauty,” remains a constant motivation for us to merge cutting-edge technology with perfection of design beauty, which as a consequence inspires people to strive to be their best at any time.
  • Citizen Drive LTR EM0756-53A
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    $250.00
    $187.50
    Citizen

    Citizen Drive LTR EM0756-53A

    Make room in your watch collection for the new Drive from Citizen LTR timepieces. A fresh staple to your every day watch...

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    $250.00
    $187.50
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  • Citizen Drive AR Collection FE7073-71A
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    $295.00
    $221.25
    Citizen

    Citizen Drive AR Collection FE7073-71A

    Share your fashionable point of view starting with this hip Drive from Citizen AR timepiece. A stainless steel case with rose gold-tone stai...

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    $295.00
    $221.25
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  • Citizen Drive AR Collection FE7073-54A
    Save 25%
    $295.00
    $221.25
    Citizen

    Citizen Drive AR Collection FE7073-54A

    Share your fashionable point of view starting with this hip Drive from Citizen AR timepiece. A stainless steel case with rose gold-tone stai...

    View full details
    $295.00
    $221.25
    Save 25%
  • Citizen Drive AR Collection FE7070-52A
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    $275.00
    $206.25
    Citizen

    Citizen Drive AR Collection FE7070-52A

    Share your fashionable point of view starting with this hip Drive from CITIZEN AR timepiece. A stainless steel case with stainless steel and...

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    $275.00
    $206.25
    Save 25%
  • Citizen Drive LTR Collection FE6086-74A
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    $250.00
    $187.50
    Citizen

    Citizen Drive LTR Collection FE6086-74A

    Make room in your watch collection for the new Drive from Citizen timepieces. The LTR timepiece, a fresh staple to your every day watch wear...

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    $250.00
    $187.50
    Save 25%
  • Citizen Drive LTR Collection FE6080-71X
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    $225.00
    $168.75
    Citizen

    Citizen Drive LTR Collection FE6080-71X

    Make room in your watch collection for the new Drive from Citizen timepieces. The LTR timepiece, a fresh staple to your every day watch wear...

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    $225.00
    $168.75
    Save 25%
  • Citizen Drive LTR Collection EM0768-54E
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    $250.00
    $187.50
    Citizen

    Citizen Drive LTR Collection EM0768-54E

    Make room in your watch collection for the new Drive from Citizen timepieces. The LTR, a fresh staple to your every day watch wearing with c...

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    $250.00
    $187.50
    Save 25%
  • Citizen Drive LTR Collection EM0766-50A
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    $250.00
    $187.50
    Citizen

    Citizen Drive LTR Collection EM0766-50A

    Make room in your watch collection for the new Drive from Citizen timepieces. The LTR, a fresh staple to your every day watch wearing with c...

    View full details
    $250.00
    $187.50
    Save 25%
  • Citizen Drive LTR Collection EM0763-07A
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    $225.00
    $168.75
    Citizen

    Citizen Drive LTR Collection EM0763-07A

    Make room in your watch collection for the new Drive from Citizen timepieces. The LTR, a fresh staple to your every day watch wearing with c...

    View full details
    $225.00
    $168.75
    Save 25%